#27. Cheese, Adventure, Life & Business - Sam Penny

Sam Penny is a pioneering entrepreneur in the gourmet food industry, best known for founding Cheese Therapy, a company dedicated to delivering artisanal cheeses to doorsteps nationwide. With a passion for supporting small-scale cheese producers and providing cheese lovers with access to some of the world's finest cheeses, Sam has built Cheese Therapy on the principles of quality, community, and sustainability.

Before embarking on his journey with Cheese Therapy, Sam garnered experience in various sectors, including business development, marketing, and the culinary arts. This diverse background has equipped him with a unique blend of skills that was crucial in shaping the success of Cheese Therapy. Under his leadership, the company not only thrived as a business but has also created a vibrant community of cheese enthusiasts, connecting people through the love of cheese.

Sam's vision for Cheese Therapy and now Max+Tom which he started with his two sons, extends beyond just selling cheese; he aims to educate people about the artisanal cheese-making process, the stories behind the producers, and the importance of supporting local and small-scale industries. His work has not only contributed to the growth of the artisanal cheese market but has also played a significant role in promoting food sustainability and ethical consumption practices.

In addition to his entrepreneurial endeavors, Sam Penny is also known for his adventurous spirit, particularly in the realm of extreme sports. Notably, he has undertaken the formidable challenge of swimming the English Channel, a feat that already places him in an elite group of adventurers. However, Sam set his sights even higher by attempting to become the first person to swim the Channel in winter, an endeavor that speaks volumes about his resilience, determination and love for adventure. These pursuits not only highlight Sam's remarkable physical and mental endurance but also reflect his passion for pushing boundaries and exploring the limits of what is possible.

As a guest on our podcast, Sam Penny will share insights into his journey of building Cheese Therapy, the challenges and triumphs of working with artisanal producers and the future of gourmet food distribution. Moreover, listeners will be captivated by his thrilling tales of adventure, from conquering the English Channel to his unprecedented winter swim attempt, offering a unique perspective on the interplay between entrepreneurship and extreme sports. Whether you're a cheese aficionado, an aspiring entrepreneur or someone drawn to stories of adventure and perseverance, Sam's story is sure to inspire and enlighten.

Connect with Sam:
Instagram - @thefoodbusinessbuilder

Instagram - @maxandtomartisans

Website - www.sampenny.com/

Website - www.maxandtom.com.au

LinkedIn - https://www.linkedin.com/in/sampenny/

 

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